Study programme structure

The undergraduate study programme is aimed at the combined acquisition of theoretical knowledge through lectures and practical experience, scientific research and professional projects, field classes and study visits, the study of practical examples and learning by applying the principles of case studies from the field of communication science, with the aim of acquiring communication, managerial, media and interdisciplinary competences for performing tasks in the field of communication and media.

Tijekom prijediplomskog studija dubinski ćete upoznati komunikacijsku industriju te se obrazovati prema modelu 360 stupnjeva koji uključuje kombinaciju nužne teorijske nastave i velike količine praktičnog rada, kako bi već po završetku prijediplomskog studija bili kompetentni za obavljanje poslova koji uključuju rad u medijskoj industriji, odnose s medijima i glasnogovorništvo, odnose s tržištem, odnose s investitorima, odnose sa stručnom i poslovnom javnošću, lobiranje, korporativno interno i eksterno komuniciranje, krizno komuniciranje te event management.

Upon completion of undergraduate studies, you will be able to independently lead communication campaigns for companies and organizations, advise their management on complex communication issues, and lead teams during the implementation of communication campaigns.

General competences

Za vrijeme studija steći ćete temeljna teoretska, metodološka i aplikativna znanja s područja komunikologije, odnosa s javnošću medija i novinarstva, menadžmenta, marketinga i stranih jezika. Kroz sve predmete, u nekim eksplicitno, a u nekima implicitno, bit ćete upućeni na svijest o primjeni poslovne etike, profesionalne i šire društvene odgovornosti vašeg budućeg poziva.

You will acquire the tools and methods that you will use to permanently search for new knowledge and to hone your skills even after completing your undergraduate studies, and you will have the opportunity to continue your higher education in the graduate study programme.

The concept of the undergraduate study programme is based on the assumption of integrating the elements of the relevant disciplines of communication management into a whole, namely:

Special competences

To cope with the growing need for practical skills, you will acquire a set of key competences, including knowledge of the communications industry, communications processes, as well as working habits and business processes. Critical thinking, business creativity and the ability to work in a team are equally important for building sustainable careers, so these are competences that are encouraged in the undergraduate study programme.

Završetkom prijediplomskog studija bit ćete osposobljeni baviti se komunikacijama u tvrtkama, odjelima za internu ili eksternu komunikciju, marketingom unutar korporacija, sudjelovati u procesima planiranja korporativne i marketinške komunikacije, ali i upustiti se u svijet medija kao novinari ili suradnici na medijskim projektima s obzirom da se tijekom studija uvelike upoznaju sa zakonitostima, principima i tehnikama rada u medjiskoj industriji.

Gdje raditi nakon završenog prijediplomskog studija?

At Bernays, we believe that the doors to the business world must be opened for you from the first day of studies, and that is exactly why we insist that students prepare for business challenges and are introduced to the business world already during their studies.

Bernays’ alumni work in diverse marketing communication agencies ( public relations, event organization, digital, media, creative, marketing), as professional associates in corporate communications departments in companies, in the marketing departments of associations and non-profit organizations, as head of public relations of political parties and in numerous other positions in the field of public relations and marketing, but also as editors, journalists and presenters in leading Croatian media.