Studying communication management
The communication profession is extremely creative, and it is especially challenging for young people who like teamwork and a dynamic environment, as well as for more experienced individuals who use their knowledge and acquired communication skills every day for the purpose of planning and managing communication processes. Communication management, as one of the forms of communication, includes the activities of systematic planning, implementation, monitoring and reviewing of all communication channels within an organization, between multiple organizations, between the organization and its publics, as well as communication and promotion on a personal level.
It is a dynamic profession that implies knowledge of the basic and advanced principles of communication, public relations, marketing, management, economics, business communication and corporate communication, entrepreneurship, but also knowledge of the operations of the media industry, the basic principles of journalistic work, including the basics of journalism and journalistic ethics.
By studying communication management at Bernays, you will learn and prepare to successfully manage the communication of companies, institutions, brands and public figures, and become thoroughly familiar with the media world.
About the study
The three-year professional undergraduate study programme in Communication Management is a unique study programme that provides you with comprehensive education for working in the communications or media industry. The programme combines different units from the field of information and communication sciences, and offers a wide range of knowledge and opportunities for quality employment, but also for making a final decision on which area of communication management you want to pursue in the future or by further expanding your knowledge by enrolling in our graduate study programme.
The undergraduate study programme is carried out over six semesters, through which you gain practical and theoretical knowledge of communication management in corporations, institutions and organizations, while at the same time prepare you for working in the media industry. As a result, it is ideal for you if communication science, management and/or journalism are among your interests.
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Study programme structure
The undergraduate study programme is aimed at the combined acquisition of theoretical knowledge through lectures and practical experience, scientific research and professional projects, field classes and study visits, the study of practical examples and learning by applying the principles of case studies from the field of communication science, with the aim of acquiring communication, managerial, media and interdisciplinary competences for performing tasks in the field of communication and media.
During the undergraduate studies, you will become thoroughly familiar with the communications industry and be educated according to the 360-degree model, which includes a combination of necessary theoretical classes and a large amount of practical work, meaning that, already after completing the undergraduate study programme, you will be competent to perform tasks that include work in the media industry, media relations and spokesmanship, market relations, investor relations, relations with the professional and business public, lobbying, corporate internal and external communication, crisis communication and event management.
Upon completion of undergraduate studies, you will be able to independently lead communication campaigns for companies and organizations, advise their management on complex communication issues, and lead teams during the implementation of communication campaigns.
1st year
1st semester
Foreign language 1
30 ECTS
6 obligatory courses
2nd semester
6 obligatory courses
Foreign language 1
Field work
Elective course
30 ECTS
2nd year
3rd semester
7 compulsory courses
Foreign language 1
Foreign language 2
30 ECTS
4th semester
6 obligatory courses
Foreign language 1
Foreign language 2
Professional Placement
Elective course 2
Elective course 3
30 ECTS
3rd year
5th semester
7 obligatory courses
30 ECTS
6th semester
5 obligatory courses
Professional Placement
PR Practicum
Elective course 4
Final paper
30 ECTS
Elective courses: 32
Scientific/Research Professional Projects: 4
General competences
During your studies, you will acquire basic theoretical, methodological and applied knowledge in the fields of communication, public relations, media and journalism, management, marketing and foreign languages. Through all courses, in some explicitly, and others implicitly, you will be informed about the application of business ethics, professional and wider social responsibility of your future profession.
You will acquire the tools and methods that you will use to permanently search for new knowledge and to hone your skills even after completing your undergraduate studies, and you will have the opportunity to continue your higher education in the graduate study programme.
The concept of the undergraduate study programme is based on the assumption of integrating the elements of the relevant disciplines of communication management into a whole, namely:
Public Relations
Public Relations (PR) deals with communication in all its forms; it manages, advises, mediates, represents, educates, thereby becoming irreplaceable as a discipline of communication science, but also a support function for marketing. It is applied in all areas, and dominantly in the corporate sector, real sector, production, financial sector, industrial sector, services, consumer goods, communications, transport, non-profit sector (associations and foundations), politics (state and local administration), entertainment industry, sports, culture, travel, educational institutions, healthcare and media.
Communication Science
Communication science or communication studies, together with information science, form an interdisciplinary science that investigates the most diverse forms of communication between living beings, and includes the study of the content, forms and techniques of communication, research into the meaning of messages and the way they are accepted, as well as the effect of messages that flow between the sender and the receiver. Communication studies, mass media, journalism and public relations are studied as part of communication courses.
Media and Journalism
Media refer to public information systems that serve to disseminate news for the purpose of informing, educating and entertaining the broadest layers of society, and can also be viewed as means through which messages, news, notifications, etc. are transmitted. Journalism, on the other hand, is a profession that competently reports and transmits information. Although journalism is one of those professions that many believe anyone can do, it requires extensive knowledge of the profession, the media system, politics and writing techniques, generally speaking, specialization.
Marketing Communication
A sister discipline of marketing and public relations, a form of company market communication that consists of a combination of strategic roles of different communication disciplines whose goal is to achieve maximum communication impact, by which a positive image is formed, an opinion about a product or service. Strategy, marketing plan, positioning or branding are some of the basic steps in the process of planning a company's marketing activities, regardless of whether it is a small or large company. MC uses different methods and tools to persuade potential or existing consumers to buy a particular product and/or service, therefore it is studied at the level of the entire promotion mix, which includes advertising, public relations, direct marketing, personal selling, improving sales, internet marketing and publicity.
Management
Mastering managerial skills is a prerequisite for strategic management of complex communication processes in organizations. Management at the undergraduate level provides basic theoretical and methodological knowledge, as well as specialized communication knowledge and interdisciplinary communication knowledge, skills and competences in the field of strategic management, such as leading and managing information and communication at all levels of the management process.
Interdisciplinary Areas
General culture and social disciplines are crucial for the successful application of communication competences in different markets. Of particular importance is intercultural communication and intercultural management, which deal with key issues of modern management, namely, how to manage interactions with customers, staff and organizational systems consisting of and from different cultures in the global market.
Foreign Languages
Foreign languages, especially English, in today's age of the Internet and technology are part of everyday life and use in private, business and professional aspects of life. Today, English is the dominant language of the media and the Internet, consequently, knowledge of this and other foreign languages can greatly help to understand business processes, partners and clients. Students learn business English over the course of four semesters, and they have the option from among German, Italian, French or Spanish to select one more language.
Special competences
To cope with the growing need for practical skills, you will acquire a set of key competences, including knowledge of the communications industry, communications processes, as well as working habits and business processes. Critical thinking, business creativity and the ability to work in a team are equally important for building sustainable careers, so these are competences that are encouraged in the undergraduate study programme.
Upon completion of the undergraduate study programme, you will be qualified to take charge of communications in companies, internal or external communication departments, marketing within corporations, participate in the planning processes of corporate and marketing communication, but also to venture into the world of the media as journalists or associates on media projects, given that during their studies, students are familiarized with the laws, principles and techniques of work in the media industry.
Outcomes at the level of the study programme level
Undergraduate study programme
FIRST YEAR, FIRST SEMESTER (winter)
SECOND SEMESTER (summer)
Elective courses (at least 4 ECTS are selected, usually one course)
THIRD SEMESTER (WINTER)
FOURTH SEMESTER (SUMMER)
Elective courses (at least 8 ECTS credits are selected, usually two courses)
FIFTH SEMESTER (winter)
SIXTH SEMESTER (SUMMER)
Elective courses (at least 4 ECTS are selected, usually one course)
ELECTIVE COURSES
Where to work after completing undergraduate studies?
At Bernays, we believe that the doors to the business world must be opened for you from the first day of studies, and that is exactly why we insist that students prepare for business challenges and are introduced to the business world already during their studies.
Bernays’ alumni work in diverse marketing communication agencies ( public relations, event organization, digital, media, creative, marketing), as professional associates in corporate communications departments in companies, in the marketing departments of associations and non-profit organizations, as head of public relations of political parties and in numerous other positions in the field of public relations and marketing, but also as editors, journalists and presenters in leading Croatian media.
I.
Annual tuition fee for enrollment in Communication Management professional undergraduate study programme
Model A:
EUR 3,890.00
The full amount of tuition is paid within eight days of enrollment. The tuition fee is expressed with a discount in the amount of 250 eur.
Model B:
EUR 4,140.00
The tuition fee is paid in two equal installments of EUR 2,070.00 at the beginning of each semester; (1) when enrolling in the academic year, (2) before the start of the summer semester.
An enrollment candidate who chooses to pay the tuition fee in installments receives a promissory note at enrollment as a means of securing tuition fee payment, which must be authenticated by a notary public at the candidate's own expense.
Model C:
EUR 4,140.00
The amount of tuition is paid in up to 11 monthly installments, the first installment is paid upon enrollment and amounts to 640 euros, and the remaining installments in 10 equal annuities in the amount of 350 euros each.
An enrollment candidate who chooses to pay the tuition fee in installments receives a promissory note at enrollment as a means of securing tuition fee payment, which must be authenticated by a notary public at the candidate's own expense.
Students are exempted from payment of enrollment fees and the costs of conducting class exams.
Tuition fee includes
- Lectures, exercises and workshops according to the programme curriculum.
- Three exam periods for each course within one academic year.
- Use of the institution's intranet platform.
- Using part of the core literature in the field of communications and tourism.
- Use of the book collection, which contains all the obligatory and additional literature.
- Use of the student placement system at Bernays' academic partners.
- Participation in Bernays Masterclass lectures.
- Participation in Bernays Academies outside the curriculum.
- Individual work with a student advisor for the duration of studies.
- Participation in field courses.
- Use of the computer laboratory.
- Exams, enrollment procedure for higher semester/year.
- Participation in sports programme.
